Project aims to make town often described as one of the unhappiest places in UK a top tourism location

The people of Barrow-in-Furness, the Cumbrian outpost that is perennially described as one of the most unhappy places in Britain and has one of the UK’s highest Covid-19 death rates, are used to negative headlines about their town.

Three months ago its council declared a poverty emergency, becoming one of the first in the country to do so, and tourists rarely visit this windy peninsula near the Lake District.

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