Chief medical officer to urge public to ‘act like you got it’ after 1,325 people recorded dead

England’s chief medical officer is to urge the public to “act like you’ve got it” in a major Covid information campaign as the daily reported death toll hit a record high and is not expected to ease for at least a month.

Amid growing concern in government over compliance with lockdown rules, Chris Whitty will be the face of adverts on radio, TV and social media from Friday evening. Urging people to behave as cautiously as if they are already infected, he said: “Covid-19, especially the new variant, is spreading quickly across the country. This puts many people at risk of serious disease and is placing a lot of pressure on our NHS.”

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