Retailer’s seasonal sales rise 10.6% driven by demand for beer, wine and spirits

Aldi UK has reported a record Christmas performance, with sales rising 10.6% year-on-year in the four weeks to 24 December boosted by demand for premium products and champagne.

All UK supermarket groups benefited in the run-up to Christmas from unprecedented demand due to the Covid-19 pandemic, driven by a large part of the population working from home and restrictions on cafe, pub and restaurant openings.

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